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As part of its recent focus on offering an integrated data solution for entertainment companies, Teradata has announced the release of its first Logical Data Model (LDM) for the Media & Entertainment Industry; this data "blueprint" provides studios with a single, integrated strategy for managing all market information throughout their enterprise for a single title. 

"The M&E LDM is similar to logical data modes we have successfully introduced to other industries such as telecommunications," says Teradata Vice President for its Communications, Media and Entertainment (CM&E) group, Tony Samuels. "It shows studios how they can integrate their data holistically, how they can integrate their channels, their products, their rights and royalties and their supply chain around a specific title."
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Dr. Sanjay Sarma is a member of the Board of Governors of
EPCGlobal, the standards-setting organization that made it possible for
radio-frequency identification (RFID) to be adopted worldwide for all
commerce for the foreseeable future.

Dr. Sarma is also an executive board  member of OATSystems, Inc., a recognized RFID framework leader with software that empowers businesses to achieve competitive advantage from RFID.

It was his stature as an industry observer, as well as his direct involvement with the consumer electronics supply chain, that has made him a featured
featured addition to the roster of experts speaking at the first annual Consumer Electronics Supply Chain Academy (CESCA), January 10-11, 2007, at the International CES, the world's  largest consumer technology tradeshow, in Las Vegas, Nevada. Read More

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ENTERTAINMENT SUPPLY CHAIN ACADEMY AND CONSUMER ELECTRONICS ASSOCIATION PARTNER TO PRODUCE CES SUPPLY CHAIN CONFERENCE 

January 10, 2007 Event To Focus on Maximizing Efficiencies in the Manufacturing, Delivery and Retailing of Consumer Technology Products

Arlington, VA, June 20, 2006  -- The Consumer Electronics Association (CEA) and the Entertainment Supply Chain Academy (ESCA)  have announced the launch of the first annual consumer electronics supply chain conference, January 10, 2007, at the International CES, the world's largest consumer technology tradeshow, in Las Vegas, Nevada.  

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Ken Lewis, Microsoft director of logistics, keeps track of all products in North America that bear the Microsoft name, may they be Xbox games, and consoles, Office Windows software, keyboards, or computer mice.  Lewis will reveal the systems and complexities of running the software/entertainment giant’s supply chain as a co-panelist at the Entertainment Supply Chain Academy session entitled:  “End-to-End Video Game Supply Issues: Who Wins in this Game?” Day-One, June 20 at 11 a.m. Read More